Meet Chai, your AI Chief of Staff.
Expert business strategy and the support to execute it.
Get your first 30 days for $30.
Lock in Founder's pricing$30 today. $147 a month starts on day 30 and continues until you cancel in the web app. Founders pricing ends Nov 30.
The only AI Chief of Staff built specifically for business owners.
Created with Donata White's business frameworks built in, refined over 14+ years and more than 5,500 students trained.
Google Calendar
Google Drive
Outlook
Monday.com
ClickUp
Asana"Chai remembered what I've shared and analyzed everything: my offers, prices, time requirements, my calendar. It gave me a list of things to focus on."
Val, after about a week with Chai
Chai manages the strategy and mental load so you can manage your business.
Everything in your life and business lands on you because you're the one who can hold it. It's like a pie-eating contest where the prize is more pie.
We call that the Capability Tax.
Chai writes it off.
The calendar that holds your launch plan is the same one that holds the 3pm soccer practice, and you are the only thing keeping the two from colliding.
You never drop the ball. The workday ends and you shift into Life Mode. You tell yourself you'll write that last little thing down, and later in the evening you get the jolt of anxiety wondering whether that thing ever got done.
You're you, so no balls get dropped, but the cost is you carrying it all.
You've been told to hire an assistant, get a souped-up project management system, or hire a more expensive coach.
A SCHEDULER
A scheduler puts your tasks on a list, but doesn't help you decide what the tasks should be.
AN ASSISTANT
An assistant waits for you to hand over the strategy and still leaves you at quality control.
A COACH
A coach supports you with strategy for an hour a week and leaves you the other 167.
Each of them waits for you to provide the thinking, and the mental load stays exactly where it was: in your hands.
GET CHAI FOR 30 DAYS FOR $30$30 today. $147 a month starts on day 30 and continues until you cancel in the web app. Founders pricing ends Nov 30.
A strategy conversation that never makes it out of the chat does nothing for your business.
That is where every other AI stops. You open it, explain your situation from scratch, get an answer, and close the tab. By tomorrow, it's forgotten everything and you're still holding the execution yourself.
Chai holds your calendar, your task list, your documents and the shape of your entire business in memory. You never start from scratch, and you're never left to execute alone.
She also carries the frameworks clients pay me thousands to deliver in coaching containers: everything from offer strategy to content, marketing and sales. When you talk through a launch, an offer, or a month of content, she applies the strategy directly to your unique business, finds the tasks and events inside the conversation, and puts them on your calendar and task list.
There's nothing new to learn. Talk to Chai the way you would talk to a Chief of Staff who has been with you for years. She handles every bit of strategy and logistics like a seasoned pro.
Expert strategy, applied to your unique business on demand.
Strategy Chat, with proven frameworks from 14+ years in business and 5500+ students built in
Talk through a launch, an offer, a content plan, team decisions, or anything else in your business. Chai applies my business, content, marketing, and sales frameworks to your unique business, detects the tasks and events inside the conversation, and shows them in a sidebar. You approve in one click, and they land on your list.
Expert business frameworks behind every conversation.
Chai reasons from 17+ proprietary frameworks, the same ones clients pay me thousands to deliver in coaching containers. A general chatbot answers from everything the internet says about marketing. That advice is written for the average business.
These strategies were built for the founder who refuses to be average.
One brain.
Not a stack of bots.
Other tools sell this kind of expertise as separate chatbots, where each one starts your conversations from scratch and is an additional monthly cost.
Chai is one brain, so the launch plan knows about your messaging strategy, and you never have to choose which bot to open mid-conversation. You also never have to choose which to invest in.
All of Chai's knowledge is included and integrated from day one.
Category Design
+A business built from the inside out, from mission to marketing, so that comparison to any competitor is impossible.
Category of One. A business so distinctly designed that no one can compare you, which means your buyers stop shopping around.
Sovereign Mission. The war your business declares and the standard it sets, so the right client is instantly magnetized to your brand and knows they’re one of “your people” from the moment they see you.
Structural Polarization. The entire business built to attract the right person and repel the wrong one, so the wrong client can’t enter and the right one would never leave.
Category Command. Holding your standard until the market uses you as its reference point and you become the measuring stick for your entire industry.
Commodity Drift. The diagnosis for what turns a Category of One business into a commodity as it grows, so you strengthen your market position instead of watering it down at scale.
Messaging + Content
+What you say, and the systems that make it convert without weeks or months of adding value and being relatable.
Magnetic Messaging DNA. The messaging that is unmistakably yours and ahead of your industry, so every piece of content cuts through the noise.
C4 Marketing. Content engineered so every piece captures, connects, convinces and converts at once, so you don’t have to nurture audience members for weeks or months before buying.
Cult Content.™ Content that turns readers into converts by giving them an insider identity, so the right buyer sticks to your brand like glue and rejects the competition.
Transmission Content. Content as an experience: built to give your audience a feeling they can only access inside your world.
Vertical Energy. Positioning as an authority and thought leader, not a relatable peer. Give them a reason to buy instead of simply engaging.
Competitive Engineering. Content designed so that whatever a competitor does with it, copy it, disagree, or ignore it, you come out looking sharper.
Sales + Buyer Psychology
+How a premium buyer decides, and the automated systems that enroll them instantly.
The Four Buyer Types and what each one needs to make a confident buying decision, so you speak to your premium buyers’ individual buying triggers.
Language Lock-In. The moment a buyer uses your vocabulary to describe her own problem, which makes your solution the only one that makes sense.
Common Enemy. The named villain of your movement, an industry norm or a lazy habit, that gives the right buyer a reason to pick your side.
Plus a Launch Operating System that carries a launch from content readiness through the live window and into post-launch, so each phase hands off to the next.
Offer Development
+An offer suite so perfectly designed to serve your dream buyer that they buy once and never leave.
Monopolistic Offer Suite. Every offer orbits your signature offer with no dead ends, so the right client can see where they are going and wants to get there.
World-Building Framework. A fully built world clients move into permanently, which is why they stay forever instead of buying a one offer and leaving.
Capability Tax. The invisible cost of carrying more because you are the most capable person in the room, and how to create offers that alleviate it.
"She's SO strong in marketing, emails, copy. That's what I love about her. No other bot out there does that. It's a coach in your pocket. I f***ing love it."
Amanda, Marketing Agency Owner
Messaging DNA
Chai interviews you to create your Messaging DNA document, the same high-impact messaging strategy clients pay me $1000 to create with them over a week. She identifies your Category of One messaging angles, researches what your competitors are saying, and pinpoints the exact messaging that sets your business apart in your market. Built separately for each of your offers, up to four.
Chai's Memory
Chai remembers you and your business so you never have to re-brief her. Save your Messaging DNA to your Chai Brain, then give Chai every other document that defines your business. She works from your unique business knowledge in everything she does. When a conversation with Chai is worth keeping, export it with one click to a document in your Google Drive.
Manage your day
Tell her what to do and she does it: "push the client call to Friday," "remind me to call the vet at 4." When she detects a task or an event inside a conversation, a voice note or a screenshot, she pulls it out and you add it in a single tap.
Brain dump everything in your head
A rambling voice note or a brain dump goes in, and tasks, calendar events and reminders come out. Effortless organization, no balls dropped.
"Plan my week."
Chai reads your task list and your calendar. She slots everything that needs doing this week and includes your travel time. One tap puts the plan on your calendar, and she texts you with directions when it is almost time to leave.
Send a screenshot
An invitation, a schedule, a message from the kids' school. She extracts the items, asks if you want them on your calendar, and one tap adds them.
Household management
Your account includes a full-access seat for your partner, because running a household is work, too. Text Chai the way you would text a person: "someone needs to grab the dog food, and the kids have soccer Thursday at 5." She checks both your weeks and distributes the load fairly. If plans change mid-week and a meeting lands during your pickup, Chai redistributes. Chai carries the mental load, and both partners get a fair split.
Chai is for the founder who is already excellent. What you lack is bandwidth (and Donata's marketing and business strategies wouldn't hurt, either).
Chai is built for you if:
You are tired of being the point of failure in your own business.
Your calendar holds your launch plan and your child's soccer schedule, and you are the only system keeping them in the air.
You already know what you want to build and need the mental load off your plate to build it.
CHAI IS NOT FOR YOU IF:
You want to be told what your business should be. She applies the method to your vision; she does not supply the vision.
You want live coaching with hands-on access. Donata has other spaces for that.
You want her to send messages for you. She drafts in your voice and you send.
NO OTHER OPTION COMBINES STRATEGY + IMPLEMENTATION.
| A generic AI chatbot | An Executive Assistant | A business coach | Chai | |
|---|---|---|---|---|
| Brings proven strategic frameworks and applies them to your business |  No |
No, waits for your instructions |
 Yes |
Yes, Donata White's, applied to your business |
| Remembers your business between sessions | No |
Yes |
Yes |
Yes |
| Available 24/7 | Yes |
No |
No |
Yes |
| Holds your calendar and catches the follow-up | No |
Yes |
No |
Yes |
| Manages the load of your household | No |
No |
No |
Yes |
| Plans your entire day or week |  Only with extensive instructions |
Yes |
No |
Yes, in one tap |
| Monthly cost | $20-200/month |
$4,500-$8,000/month |
$1,500-10,000+/month |
$247/mo$147/mo founders pricing through 11/30 |
"Our Executive Assistant cost the company $90K per year.
Chai could have saved her at least 10-15 hours per week."
Chelsey, Chief of Staff and Head of HR, after seeing Chai
"It was just eliminating a lot of the noise and the extras and creating a clear path.
Focused, strategic."
VAL, SPIRITUAL MENTOR
"Can we just talk about how insane the new Messaging DNA feature is inside of Chai?
I just ran through it all, combined with my old Google Docs from the original Cult Content program, and it spat out a 49-page document."
SPENCER, MEN'S FAT LOSS COACH
Your first 30 days
$30
After your first 30 days, Founder's pricing of $147 a month or $1,470 a year is locked for as long as your membership stays continuous. Founders pricing ends Nov 30. After that, Chai will be $247 a month or $2,470 a year.
Included from day 1:
Strategy Chat with 17+ expert business frameworks built in, Messaging DNA and your Chai Brain.
Your calendar and task list managed from Telegram or the web app, including "Plan my week" and travel coordination.
Household Management, including a full-access seat for your partner.
$30 today. $147 a month starts on day 30 and continues until you cancel in the web app. Founders pricing ends Nov 30.
a year
Founders pricing ends Nov 30. After that, Chai will be $2,470 a year.
Included from day 1:
Strategy Chat with 17+ expert business frameworks built in, Messaging DNA and your Chai Brain.
Your calendar and task list managed from Telegram or the web app, including "Plan my week" and travel coordination.
Household Management, including a full-access seat for your partner.
Founders pricing ends Nov 30.
A note from Donata
My clients were never short on strategy. What they were missing was the time and mental space to carry it out. Even the perfect framework can't solve for that on its own.
I kept seeing new AI tools and chatbots popping up in my industry, and I kept watching them keep the support inside a chat window. Even with incredible strategy built in, every single one was reactive. They sit around waiting to be used, which leaves the frameworks exactly where they started. There was no accountability around implementation.
Chai closes that gap. She works from my frameworks to collaborate with you on strategy. Then she makes sure the implementation actually hits your calendar and task list.
And because you're one person with one calendar, she doesn't stop at managing your business. She also takes the household and travel logistics. I love how Chai eliminates that low hum of mental noise that comes with making sure the life stuff gets done, so I can sit down to my work and stay in it.
My job as a Business Mentor and Strategist has always been to make my clients better business owners and see that they get results. That's why I won't hand them answers on a silver platter, and why Chai is built the same way.
Donata White
Founder, Chai
FAQ
No. A chatbot answers what you type and forgets you when the window closes. Chai holds your business, your documents and your patterns in memory, works from them, and acts on what you decide.
No. Chai applies my frameworks to your business. She is not me, and she is not coaching with me.
Chai has her own voice and personality, but what she creates for you will sound like you. The Messaging DNA interview takes notes on your rhythm, your register and your sentence length, and she works from them in everything she writes for you. She does not borrow my examples or brand language to fill a gap, she asks you for what is missing.
No. They shape how Chai reasons, diagnoses and writes. She applies them to your business automatically as you chat with her.
On Telegram or in the web app at chai.donatawhite.com. Same assistant, same memory.
When you tell her to, she does it. When she detects a task or an event, it waits in the sidebar until you tap.
In the web app at any time. Simply find your "Account" section and manage your subscription from there.
Founders pricing, $147 a month or $1,470 a year, stays locked for as long as your membership continues. You can move to yearly at the founders rate at any time.
$247 a month or $2,470 a year, starting on December 1, 2026.
She is not in your email, and she cannot message anyone outside your household. When you need to send a message, Chai drafts it in your voice and you send.
No. Nothing is sold, used for external advertising or used to train any model. Turn her memory off and it is deleted, not archived.
Yes. Chai applies my frameworks to the business you describe to her, whatever you sell.
Your Chief of Staff starts today.
FIRST 30 DAYS OF CHAI FOR $30$30 today. $147 a month starts on day 30 and continues until you cancel in the web app. Founders pricing ends Nov 30.